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What we do

We’re a custom market research consultancy that excels at qual, quant and mixed-method initiatives that answer your most difficult business questions. We specialize in brilliant research design and execution that elicits breakthrough insights and sparks brand growth.

Smarty Pants is steeped in more than 700 years of collective consumer insights and category experience! Our leaders provide brand-building consultation ranging from one-day immersions to long-term strategic partnership.

Business intelligence doesn’t always require custom research. Our library of existing research provides data-driven insights into trends, categories and key consumer segments.

Smarty Pants is at the helm of strategic thought leadership. Our content, events and experiences ensure organizations stay smart and ready to lead their categories.

The Brainy Bunch

Smarty Pants is a team of passionate, industry-renowned researchers and brand strategists that thrives on smarter solutions to business challenges. 

Our Client Partners

News & Views

Certifications & Affiliations