Marketers Turn To Cultural Trends To Drive Interest In Cars

August 21, 2013

It’s no surprise that auto industry is in trouble, particularly when it comes to teens. Young drivers continue to drive less, buy fewer cars, and make more use of alternate forms of transportation than in years past. In recent years, several automotive brands have tried using ad campaigns and technology integrations to make cars cool again, but the result has been more functional than fun. But automakers and marketers keep trying! Some of their latest attempts to get teens into cars (literally!) are taking advantage of some cultural trends to add an aura of coolness to their campaigns to reach this elusive audience while also speaking to their specific needs and interests. READ MORE