Erasing The Line

October 1, 2015

Children’s understanding of gender begins as toddlers, and by age four, they have a firm grasp of being either a boy or a girl. And re-tailers typically start to sort merchandise into separate aisles—one for boys, and one for girls—for kids this age, not only for toys, but also in depart-ments such as entertainment and room décor. Until now. Target recently announced that it will make its children’s aisles more gender neutral, going so far as to remove the pink and blue backgrounds from its shelves. And while Target is the first US retailer to break the mold, we don’t expect it will be alone for long.