Elizabeth Griffiths Joins Smarty Pants Market Research Firm

February 12, 2014

Youth and family research and consulting firm, Smarty Pants® , announced today that Elizabeth “Liz” Griffiths has joined the company. Griffiths brings a broad background in youth research, early childhood development, and media to her position as Creative Visionary. In this new role, she conceptualizes and creates products and deliverables ranging from research apps to infographics to consumer documentaries.

“We are thrilled to add Liz to our growing team. She is the rare combination of children’s media expert, research practitioner and creative genius,” says Smarty Pants president, Wynne Tyree. “Her ability to capture and bring insights to life across media changes the game for Smarty Pants and its clients.”

Prior to joining Smarty Pants, Griffiths consulted on content and curriculum design for Childish
Media, a firm specializing in research and development of children’s software, games and video
entertainment. Merging her expertise in youth and technology, Griffiths developed a talent for
creating intuitive user experiences for kids. In 2012, she founded Building Blocks Media, which
develops educational and creative apps for children. Her debut iOS app, Musical Paint, was featured by Apple on the App Store as one of the best apps for kids 5 & under.

Griffiths began her career as a preschool teacher and later served as a research assistant for Out Of The Blue Enterprises where she tested the effectiveness of shows such as Super Why!. Griffiths went on to work for two major kids TV networks. As a research manager at Nickelodeon she field tested episodes for shows such as The Fresh Beat Band, and as an educational consultant at Disney Television Animation she was responsible for evaluating Jake and the Never Land Pirates and ensuring it met early childhood development standards.

Griffiths has a BA in Communications from the University of Southern California and a MA in Developmental Psychology from Columbia University. She has also studied graphic design at
California College of the Arts. She is based in San Francisco, CA.