Smarty Pants® Study Finds Moms Want Familiar, High-Quality Brands That Delight The Whole Family

November 24, 2009

 Crayola and Disney top Moms’ Most Loved Brands of 2009, according to a Smarty Pants® ( study of more than 4,500 mothers of 6- to 12- year-olds. With Momfinity™ scores of 902 and 895, respectively (out of a possible 1,000), the study reveals that these two brands outperform other leading iconic brands like Wii, Oreo and Google. READ MORE