Charles DeGregorio Joins Smarty Pants

April 16, 2015

Youth and family research and consulting firm, Smarty Pants®, announces another new hire to its rapidly growing research team. Charles DeGregorio joins the organization as Qualitative Research Guru, a role that includes conceptualizing, managing and analyzing innovative qualitative initiatives.

“We are thrilled to welcome Charles to the Smarty Pants family,” comments Smarty Pants Chief Operations Mastermind, Meredith Franck. “Charles has jumped right into our key clients’ businesses and added value at every step. From his strong recruiting experience to his robust research skills and client savvy, Charles is indeed a qualitative research guru.”

DeGregorio joins Smarty Pants with over 10 years of experience in market research on both the research and facility sides. He began his career at Delve (now Focus Pointe Global) and then moved on to Ipsos Understanding Unlimited. He transitioned to Market Strategies International in 2013, where he developed a robust toolbox of tech-driven methodologies and practices.

Over his career DeGregorio has worked with a wide range of clients including Microsoft, Google, Wells Fargo, Intel, CVS and Johnson & Johnson. He is an expert in technology, millennials, and gaming and understands cross-platform entertainment and how to make the consumer connection.

Charles earned his BA in Applied Sociology from Fontbonne University in St. Louis, earning the
Sociology Student of the Year award from the department. He has also participated in charity work for teenagers living in difficult circumstances and has received recognition from the American Legion for acts of kindness to veterans. Charles lives in St. Louis with his wife and son.