Smarty Pants® Youth and Family Market Research Firm Adds Amie Owens as Head of Syndicated Research

May 21, 2015

Smarty Pants® announces today the addition of Amie Turrill Owens as Head of Syndicated Research.  Owens now leads the company’s expanding portfolio of syndicated offerings, including its annual Young Love brand affinity and usage study. The first to hold this role, Owens’ hire reflects the company’s commitment to offer more syndicated products and turn-key data solutions to youth and family marketers.

Owens joins the organization with 25 years of cross-category experience as a strategic planner
and marketer. Most recently, she served as SVP of Brand Planning at Arnold Worldwide (Havas)
where she led the insights work on the positioning and launch of Santander Bank in the US.
Prior to that, she spent four years at Reebok as Head of Brand Strategy and Global Insights. In
this role she was responsible for steering the brand’s positioning back to its fitness roots that
led to the company’s game-changing partnership with CrossFit. Over her career, Owens has
traveled around the globe to unearth consumer trends and help brands create winning
products and messages.

A graduate of the University of Dayton, Owens is often called upon to share her knowledge and
work experience. She has lectured at universities such as Brandeis, Tufts and Northeastern and
has spoken on teens and trends at countless conferences. In addition, Owens founded and
operates a national non-profit that aims to raise awareness and funds to help support the 2.5
million homeless children across America.

“We have known Amie for years – as a client and industry thought leader. She is a brilliant
marketer and brand builder, and she knows how to use data to solve business challenges,”
states Wynne Tyree, company founder and president. “Her talents are a true asset to Smarty
Pants and our clients.”

Based in Foxboro, MA, Owens expands Smarty Pants’ growing presence in the Boston area. She
can be reached at