Moving Beyond the Pink and Blue

February 26, 2016

Entertainment properties developed for the 6- to 12-year-old set have historically been gender specific, or at least gender-skewing. Think Barbie vs. G.I. Joe, Hello Kitty vs. Transformers, or more recently, LEGO Friends vs. LEGO Ninjago. A look online or in stores would lead to the safe conclusion that gender-specific properties win in the end, right? READ MORE