What’s Driving Kids To Live Musical.ly?

July 22, 2016

If the trinity of Vine, Snapchat and Dubsmash had a baby, its name would be musical.ly, the hottest new social media app among kids, tweens and teens. The app—which has attracted 70 million registered users in less than two years—allows wannabe stars the opportunity to record themselves on video while a 15-second song, or TV or movie clip, plays in the background…