Smarty Pants® Youth and Family Market Research Consultancy Adds Alexandria Quillin

October 19, 2017

New York – October 17, 2017 – Smarty Pants announced today that Alex Quillin has joined the organization as a research associate.  In this position, Quillin serves a pivotal support role on in-person and virtual consumer research initiatives. She helps to conceive, execute, and analyze research, and create design-driven deliverables. Her client portfolio includes many of the company’s leading clients in the entertainment, healthcare, CPG, and food and beverage categories.

“We are elated to add Alex to our expanding Smarty Pants team. Alex embodies the perfect balance of strategic insight and creative flair. She has a natural talent for developing research tools and deliverables that are visually impactful and strategically compelling,” states Smarty Pants executive vice president, Alisha Snow.

Prior to joining the Smarty Pants team, Quillin flexed her creative and account management muscle at The High Road Agency, a digital marketing firm based in Tennessee. There, she excelled at copywriting, conducting social media strategy research, facilitating training workshops, and speaking at business events. She now leverages those talents as the company’s in-house social media expert when she is not supporting custom research.

Quillin is a magna cum laude graduate of East Tennessee State University with a B.S. in Mass Communications and Advertising/PR. She currently resides in Tennessee but will lead the company’s expansion to Greenville, SC, in the coming months.