Smarty Pants® Youth and Family Market Research Consultancy Adds Mara Kaufman

December 14, 2017

New York – December 14, 2017 – Smarty Pants announced today that Mara Kaufman has joined the organization as an “Insights Brainiac.”  In this position, Kaufman plays an integral role in the execution and analysis of custom qualitative and quantitative research initiatives. Her work spans Smarty Pants’ key media, retail, tech and CPG clients.

Additionally, Kaufman serves as a core member of Smarty Pants’ syndicated research team. Leveraging her cross-category trend expertise, she has co-authored several of the company’s syndicated research reports. READ MORE