Smarty Pants© Report Finds YouTube Is Kids’ Most Loved Brand

August 10, 2017

NEW YORK, Aug. 10, 2017 /PRNewswire/ — YouTube maintains dominance as Kids’ Most Loved Brand in the U.S., according to the 2017 Brand Love* study of more than 8,200 children and their parents.  For a second year, YouTube beats iconic kid delighters such as LEGO, McDonald’s and Crayola, nudging out America’s favorite cookie, Oreo, by less than one point.

“YouTube is paramount in kids’ lives today. With an infinite library of engaging content that is continuously refreshed, it is their go-to resource for entertainment, inspiration and information,” says Smarty Pants president, Wynne Tyree.