Smarty Pants® Youth and Family Market Research Consultancy Adds Danielle Place

November 9, 2018

Boston – November 9, 2018 – Smarty Pants announced today that Danielle Place has joined the firm as Insights Guru. In this role, Place is responsible for designing, executing and analyzing custom qualitative research for several of the company’s key retail and healthcare clients.

Place most recently held the position of qualitative analyst at Forrester, where she spent two years studying and consulting with clients on the creation of best-in-class customer experiences. Prior
to Forrester, Place served as a senior consultant at C Space managing online consumer communities and analyzing large qualitative data sets to reveal critical insights and solve business challenges.

“Danielle brings a fresh perspective to our qualitative research practice that leverages her
digital research expertise and data savvy. Her pairing of business knowledge and consumer
intuition enables Danielle to positively impact our clients’ business as we continue to grow the
Smarty Pants team,” states Smarty Pants EVP and Insights Sage, Alisha Snow.

Place holds a bachelor’s degree in marketing and entrepreneurial venture creation from The University of New Hampshire. She has also completed a continuing education program in Statistics for Behavioral Sciences at Harvard University Extension School.