Smarty Pants® Youth and Family Market Research Consultancy Adds Alyssa Wright

May 24, 2018

New York – May 23, 2018 – Smarty Pants youth and family research consultancy announced today that Alyssa Wright has joined the firm as Media Maven. In this new role, Wright guides the organization’s communications strategy and directs brand-building tactics across digital, print, and in-person platforms. Wright is also responsible for marketing Smarty Pants’ syndicated research products and serving as the company’s media liaison.

“For the past 14 years, Smarty Pants has been laser focused on building our clients’ brands. Adding Alyssa to our team reflects our growing commitment to building the Smarty Pants brand and sharing Smarty Pants content,” states Smarty Pants founder and president, Wynne Tyree.

“She’s a passionate brand evangelist and the right person for the job,” Tyree adds. Wright was most recently a marketing analyst at HTC, where she was responsible for growing the communication company’s business solutions and security products. Prior, Wright spent four years at Advance America developing and executing communications strategies as a customer communications specialist. She has also worked as part of the editorial team at Meredith’s Fitness magazine and as a digital media marketer at Eastman Chemical Company.

Wright is based in Myrtle Beach, South Carolina, where she is completing her MBA at Coastal Carolina University. She holds a bachelor’s degree in marketing and accounting from East Tennessee State University’s College of Business and Technology.