Smarty Pants® Market Research Consultancy Adds Jenn Petell

August 29, 2018

New York – August 28, 2018 – Smarty Pants announced today that Jenn Petell has joined the organization as Insights Genius, bringing more than 15 years of youth and adult research experience to the firm. In her director level role, Petell is responsible for developing, managing and executing research initiatives for several of the company’s key CPG, food and media clients.

Petell most recently held the position of strategist at THREE Research where she built the organization’s qualitative practice and led research for several sports and entertainment clients. Prior, Petell served as a director at Firefly Millward Brown where she ran domestic and global initiatives. She began her career as a media planner at Deitch Media Management and has served leadership roles at both Mediacom and Starcom.

“Jenn couples strong methodological skills with keen human intuition. Her wit and can-do attitude are contagious. We are excited to have her on the team, and our clients share in the enthusiasm,” states Smarty Pants Chief Brainiac, Stephanie Retblatt.

Petell holds a Bachelor of Science in Health Science from the State University of New York at Cortland and a Master of Science in Mass Communication from Iona College. She is based in the Albany, New York area.