Toni Green Named 2021 QRCA Young Professionals Grant Winner

November 18, 2020

Smarty Pants is proud to announce that Sr. Analyst Toni Green has been awarded QRCA’s 2021 Young Professionals Grant. The Qualitative Research Consultants Association named 15 ambitious qualitative researchers under the age of 35 as recipients of this year’s award.  Toni’s methodological savvy combined with her passion for using research to impact client business and consumers’ lives is truly award winning. As a founding member of our company’s IDEA (Inclusion, Diversity & Equity Academy), she pushes us and our clients to embrace and give voice to the diversity of the human experience.  We are proud to call her a Smarty Pants and excited for her continued growth!

November 17, 2020 – QRCA, a global association of the world’s most innovative,
collaborative and passionate qualitative research professionals, has announced the winners
of its 2021 Young Professionals Grant (YPG) Program. First launched in 2014, the YPG was
created to help advance the careers of qualitative researchers aged 35 and younger via access to
peer networking and educational sessions at the QRCA Annual Conference. Since the start of the
Young Professional Grant Program, 98 research professionals have been given the opportunity
to attend the QRCA Annual Conference and network with qualitative researchers from around
the world. Two former YPG winners currently serve on the QRCA board with several others in
organizational leadership positions. Out of 64 applicants this year, the 2021 recipients are:

• Alice Rakotoarison, UX Researcher, Facebook, United States
• Ami Jhaveri, Qualitative Researcher, Freelance, Canada
• Ashley Paulson, Research Associate, MarketVision Research, United States
• Chelsea Echiverri, UX Researcher, Facebook, United States
• Daniel Day, Associate Research Director, Fulcrum Research Group, United States
• Derek Lizza, Associate Moderator, Director of Technology, Brand Riffs Inc., United States
• Eustina Daniluk, Student, Carnegie Mellon School of Design, MPS, ’20, United States
• Jasmin M. Goodman, Principal, The J. Michelle Group, United States
• Lyric Metroplos, Design Researcher, Wondros, and MS in HCI Candidate at DePaul
University, United States
• Margot Lieblich, Senior UX Researcher, HubSpot, United States
• Niki Gonçalves, Senior Qualitative Research Analyst, Collage Group, United States
• Sophia Yanik Senior Insight Manager, Manager of Global Partnerships, Olson Zaltman,
United States
• Thomas Ware, Analyst II, Liberty Mutual, United States
• Toni Green, Research Whiz, Senior Analyst at Smarty Pants, United States
• Tyler McDonald, Associate Director, BrandOutlook, United States

These recipients, who demonstrated interest and dedication to the field, will attend QRCA’s
Annual Conference virtually on February 1-5, 2021. This annual conference is the premier
gathering for qualitative researchers, with unparalleled opportunities to connect and network
with other researchers, expand and strengthen skill sets via hands-on collaborative practice,
learn from the best of the best in the industry, refresh perspectives, and reinvigorate businesses
with new methodologies, tools and partners. In addition to complimentary conference
attendance, each grant winner receives membership to QRCA for the 2021 year.

Thanks to generous support from partners Schlesinger Associates and M/A/R/C Research these
recipients have been awarded passes to attend QRCA’s Annual Conference. “The past winners of
the YPG have brought wonderful energy and thoughtful input into QRCA,” says President
Caroline Volpe. “I’m excited to meet this year’s winners at the 2021 Annual Conference. QRCA is
dedicated to helping them advance their qualitative research knowledge and we are excited to
learn from them.”