Smarty Pants® Market Research Consultancy Adds Dr. Jordan Powers

January 15, 2021

JOHNSON CITY, TN – Smarty Pants market research and consulting firm announced today that Dr. Jordan Powers has joined the growing team. Dr. Powers assumes the role of “Research Prodigy,” providing key support on qualitative, quantitative and mixed-method research across categories.

Dr. Powers recently completed her Ph.D. in communication at Regent University after earning a master’s degree in professional communication from East Tennessee State University. She earned her bachelor’s degree at the University of Virginia’s College at Wise.

As a scholar, Jordan conducted quantitative and qualitative research on topics ranging from
celebrity influence on product worth, to the role of gender and race in fandom, to the latent political messages in memes. She has presented her research at the Southern States Communication Association and the National Communication Association.

In addition to her impressive academic pedigree, Powers has worked in banking, academia and
retail prior to joining Smarty Pants. She has also served as an international English instructor for
Chinese students. Each of these experiences has provided her with a strong foundation in B2B
and B2C work across life stages and cultures.

“Jordan has been a great addition to the Smarty Pants team. She uniquely combines an inquisitive
spirit with academic rigor, and she adds operational and strategic value to every initiative she
works on,” says Smarty Pants director Kara Liebeskind.

Dr. Powers is based in Jonesborough, TN.