Paul “Skip” Wong Joins Smarty Pants® Market Research & Consulting Firm

December 22, 2020

JOHNSON CITY, TN – Smarty Pants market research and consulting firm announced today that it has added Los Angeles-based research manager Paul “Skip” Wong. Wong assumes the role of “Insights Guru,” a new position at the growing organization. He will manage custom quantitative research initiatives – including audience segmentations, positioning tests, and concept evaluations – and for Smarty Pants’ flagship clients.

Prior to Smarty Pants, Wong served as a strategy manager at Bastian db5, where he led quarterly trackers and ad hoc marketing strategy initiatives. Previous roles have included senior analyst of gaming and digital media at Interpret for clients such as EA, LinkedIn, Google and Activision; research management consultant for Kantar supporting AT&T, Hulu, Red Lobster and Sony; and head of instruction and events at renowned sweet shop Milk Bar.

“Skip is the rare combination of data nerd and social butterfly. He can moderate a digital
interview as easily as he runs a conjoint analysis. He uniquely links consumer sentiments with
hard data that clients can use to build brands, products and services. And he brings valuable
cross-cultural insights and international research experience to the Smarty Pants team,” states
Smarty Pants Director, Josie Johnson.

Wong is a magna cum laude graduate of University of California Santa Cruz, where he earned
degrees in political science and government.