Smarty Pants Research Consultancy Adds Paige Davis

August 19, 2021

JOHNSON CITY, TN – Smarty Pants market research and strategic consulting firm announced today that it has added Nashville-based Paige Davis as an analyst-level “Insights Whiz.” Davis is among two dozen new professionals hired by the full-service consultancy in 2021.

In her new position, Davis serves a key support role on qualitative research initiatives across categories and consumer segments. Her work for Smarty Pants’ largest toy, retail, media, food and tech clients ranges from recruit management to in-field research execution to development of final
deliverables.

Davis began her career as Associate Social Specialist at The Buntin Group, a leading advertising agency based in Nashville, Tennessee. Her core focus was developing social media strategies and extracting media analytics to make strategic recommendations for companies like packaging giant Huhtamaki North America, restoration specialists SERVPRO, and the Kentucky Lottery.
“Paige has a knack for analyzing peoples’ mindsets and behaviors and a penchant for constructing
impactful stories driven by data and human insight. And she understands what makes contemporary consumers tick, particularly when it comes to media, retail and social issues,” states Smarty Pants senior director, Barbara Zamolsky.
Davis holds a Bachelor of Arts in Media and Communication and a Master of Arts in Brand and Media Strategy from East Tennessee State University. She graduated summa cum laude and served as president of the university’s American Advertising Federation chapter. She remains an active member of the Nashville chapter of AAF.