Smarty Pants Research Consultancy Adds Megan Bowling as “Insights Whiz”

April 28, 2022

JOHNSON CITY, TN – Smarty Pants market research and strategic consulting firm has added Megan Bowling as “Insights Whiz” supporting the company’s most esteemed client partners in the healthcare, insurance, gaming, entertainment and retail sectors. Her role includes design and execution of tracking studies, A&U studies, pricing research, messaging evaluation and concept testing as well as segmentation, conjoint, MaxDiff, driver and TURF analyses.

Bowling joined Smarty Pants from Action Based Research in Bath, Ohio, where she began as an intern and rose to a research analyst during her seven-year tenure. She assisted in all facets of quantitative research, including survey design and testing, sample oversight, programming, field management and quality control, data analysis and visualization, and final reporting. She rounded out her contributions by assisting qualitative researchers with screeners, guides, scheduling and reports for IHUT, focus group and IDI-based initiatives.

Bowling is a summa cum laude graduate of Cleveland State University, where she earned both a Bachelor of Arts in Psychology and Master of Arts in Consumer-Industrial Research in Psychology. She is based in Akron, OH.

Commenting on Bowling’s appointment, Smarty Pants “Insights Genius” Danielle Place states, “Megan is a perfect fit for Smarty Pants. She is a data and analytics whiz with great consumer instincts and the ability to effortlessly manage concurrent projects across industries and consumer demographics.”