Clarissa Rivera Joins Smarty Pants Research Consultancy

Insights Brainiac Clarissa Rivera

May 26, 2022

JOHNSON CITY, TN – Smarty Pants market research and strategic consulting firm announced today that it has added quantitative senior analyst Clarissa Rivera to its growing talent roster. As an “Insights Brainiac,” Rivera helps to scope, field and analyze primary consumer research and conduct secondary data analytics for Smarty Pants’ top retail, entertainment, CPG and education clients.

Rivera joins Smarty Pants from Nickelodeon, where she spent five years providing in depth, cross platform ratings analysis and competitive intelligence to key stakeholders. She oversaw a team of researchers that synthesized consumer behaviors and content consumption patterns associated with Nickelodeon, SVOD, digital, OTT platforms and competing networks. Rivera also served on Nickelodeon’s Diversity & Inclusion council implementing strategic initiatives and fostering partnerships that promote belonging.

Prior, Rivera flexed her analytic and creative storytelling skills as a digital research analyst at Viacom (now Paramount), supporting brands like Spike, MTV and Logo. Her research led to content optimization and the creation of new programming.

Rivera earned a Bachelor of Arts in Mass Media Communications at the University of North Carolina at Charlotte and a Master of Science in Media Management from The New School. As a graduate student, she received both the Dean and Chancellor scholarships for her merit and diligent work.

“Clarissa is a shining example of brains, creativity, and research savvy,” said Smarty Pants Insights Sage Emily Young about Clarissa’s appointment. “She excels at bringing research insights to life through creative and impactful storytelling. She’s a natural leader who brings rich experiences and a unique perspective to our clients’ research initiatives. We are thrilled to have her on our team.”

Based in New York City, Rivera is among 35 new researchers hired by Smarty Pants since January 2021.