Smarty Pants research consultancy has announced that it will host a free thought leadership event focusing on the complexity, diversity and impact of older adults. The virtual event, entitled “The Many Faces of Adults 65+”, will be held on August 21, 2024, which doubles as National Senior Citizens Day and World Senior Citizens Day.
With roots in child and family insights, Smarty Pants’ expertise has evolved to include multiple lifestages and lifestyles. The firm’s growing body of insights into seniors has confirmed that older adults have long been deprioritized by the media and marketers and their wants and needs remain un/undermet. “The Many Faces of Adults 65+” is designed to elucidate the attitudes, behaviors and cultural forces shaping – and being shaped by – older adults.
The event’s program includes a “State of the Senior Union” address, the unveiling of Smarty Pants’ “Ages & Stages of 65+” report, live and unfiltered conversations with 65- to 80-year-olds and fireside chats with industry experts. Attendees will leave the event with a clearer understanding of the diverse experiences of seniors and how organizations can leverage their size, spending power and cultural influence.
Smarty Pants senior expert and event producer Anne Knight comments that “an event like this is necessary in 2024. Our perceptions of older consumers are anchored in dated frameworks and an assumption that leaving the job market equates to less business opportunity. The event will shed light on those myths and arm attendees with data-driven inspiration on how corporate and non-profit America can leverage opportunities.”
“The Many Faces of Adults 65+” runs from noon to 4:30 pm ET on Wednesday, August 21st. Marketers, manufacturers, content developers, policy makers and other professionals are welcome to attend the free event. Registration closes on August 18th, 2024.
For more information on the event, agenda or participation opportunities, contact Anne Knight at aknight@asksmartypants.com. Register at www.smartypantsinsights.com/adults65.
