the many faces of adults 65+

Why an event dedicated to the 65+ set?  The perspectives of older adults have long been deprioritized, and their wants and needs remain un/undermet. There is opportunity to better understand the complexity and diversity of this dynamic consumer segment and leverage their size, spending power and growing cultural influence. 

So, let’s dive in!  Smarty Pants is excited to share and learn alongside you on Wednesday, August 21st, 2024. (Not coincidentally, it’s World Senior Citizens Day!) The virtual event will provide deeper understanding of the attitudes and lifestyles that shape older adults and spark conversations on how businesses and nonprofits can tap opportunities. 

This can’t-miss thought leadership event will bring together seniors, experts and organizations to discuss the state of older Americans and how best to support their current and future needs. Attendees will participate in insights-rich presentations, provocative storytelling, discussions with panelists ages 65+, and more. 

Join us. Marketers, manufacturers, content developers, educators, policy makers and other professionals are welcome to register. Reserve your spot today for this free thought leadership event. Registration ends August 18th.