Smarty Pants research and consulting firm announced today that Emily Rowe has been promoted to “Insights Genius,” a senior manager role. Rowe’s promotion is a testament to her expanding project management, consumer storytelling and client leadership acumen.
Rowe’s qualitative and quantitative expertise has led to growing client impact across Smarty Pants’ top healthcare, retail and entertainment partners. Commenting on Rowe’s advancement, Insights Sage and business unit leader Molly Jackson states, “Emily embodies everything that is Smarty Pants – ambidextrous research savvy, analytical rigor, deep holistic insights, impeccable attention to detail and the ability to tackle the most complex business challenges. We are so lucky to have her on our Smarty Pants team and excited for her continued success.”
When she joined Smarty Pants in 2022, Rowe brought a wealth of client-side experience. She began her market research career at Johnson & Johnson, where her work spanned sales strategy, trade promotions and shopper insights. She then moved to Kraft Heinz, where her contributions to the brand and innovation teams led her to two promotions. She later parlayed her project management and innovation experience into an associate insights manager role at MillerCoors, where she led countless white space initiatives designed to fuel brand growth. Most recently, Emily was a senior manager of customer experience at Marriott International.
Rowe Emily holds a degree in marketing from Pennsylvania State University. She is based outside of Annapolis, MD.
About Smarty Pants:
Smarty Pants, LLC (smartypantsinsights.com) is a woman and minority-owned market research consultancy on a mission to illuminate the business world with brilliant insights, inspiring stories and ingenious solutions. The agency leads foundational, evaluative and tracking research in more than 50 countries and guides product innovation, brand positioning and marketing strategy across industries and consumer segments.
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