JOHNSON CITY, Tenn., April 9, 2026 — Smarty Pants has launched GENspiration, a free monthly live focus group series designed to help brands better understand the consumers shaping culture, commerce and category growth across generations. GENspiration commences April 14th, 2026, with a short foundational presentation on the untapped opportunities among Baby Boomers followed by a discussion with seniors aged 62-81.
GENspiration spotlights one generation per month, giving attendees direct access to candid, real-time conversations across life stages — from Boomers, Gen X and Millennials, to Gen Z and Gen Alpha. Focused on surfacing the attitudes, behaviors and formative experiences that influence decision-making, the series is designed to help brands move beyond generalizations and misconceptions to a richer, more nuanced understanding of their targets.
“Perhaps more than ever, it is critical for developers and marketers to truly listen to what consumers are thinking and feeling,” states Smarty Pants founder and Chief Smarty Pants Wynne Tyree. “GENspiration creates space for businesses and brands to lean in, uncover human truths and apply those learnings to smarter growth strategies.”
Each hour-long session is unscripted and focused on extracting actionable insight through authentic consumer dialogue. Discussion topics include passions, fears, aspirations, family dynamics, media habits, media engagement, financial priorities and generational reflections.
The GENspiration launch expands Smarty Pants’ expertise in human-centered insights and strategy, offering clients a fresh way to stay close to the people behind the data.
Visit www.smartypantsinsights.com/GENspiration for more information and to register.
