Alejandro Hernández

Insights Brainiac

Chicago, IL

After starting as a freelancer for Smarty Pants, Alejandro became a permanent member of the team in April 2021. He brought skills as a communicator, writer and thinker – and a passion for translating data into meaningful insights. He also brought Spanish language fluency, keen moderating abilities and authentic consumer empathy.​

As an Insights Brainiac, Alejandro leverages these assets as he supports Smarty Pants’ largest healthcare, footwear and retail clients. He applies his research savvy and strong EQ to project set-up, fieldwork and report development – from managing in-person and remote IDIs to mining verbatims as he crafts powerful deliverables. ​


Prior to Smarty Pants, Alejandro spent six years working in the non-profit sector. His first position was Individual & Corporate Relations Associate at Chicago House and Social Service Agency, which empowers persons living with or vulnerable to HIV/AIDS. Alejandro was promoted to Development Coordinator, where he implemented donor strategies and managed agency-wide fundraising campaigns.​

After Chicago House, Alejandro became the Marketing & Communications Manager at Esperanza Health Centers, a network of clinics that provides high quality, bilingual primary care and wellness services to individuals regardless of immigration status, insurance status or ability to pay. He was responsible for overseeing communications efforts that increased patient population, community partnerships and donor relationships.​

His passion for community involvement continues with volunteer experience at organizations like ACT, Chicago Metropolitan Sports Association, and Misericordia Home–a Chicago-based organization supporting individuals with intellectual and developmental disabilities.


Alejandro began his undergraduate career at the University of Illinois at Chicago. He earned his bachelor’s degree in Communication Studies from Northwestern University. In true Smarty Pants fashion, he graduated with high honors.​


Alejandro resides in Chicago where, in his spare time, he plays recreational sports, tries all kinds of cuisines that Chicago has to offer, and spends time researching his next trip outside of the US.​

Fun Facts

  • Has visited 11 countries around the world, including Mexico at least 25 times​
  • Crossed “skydiving” off his bucket list and hopes to do the same with bungee jumping​
  • Was once flown to New York City to compete in a week-long endurance game show based on the hit TV series, Shameless​
  • “Retired” from long-distance running after completing the Bank of America Chicago Marathon with unimpressive results​
  • Once consumed a drink infused with tequila and tarantula venom while vacationing in his favorite city in the world, Mexico City​