Alisha Snow

Chief Strategist

Springfield, MA

As Chief Strategist, Alisha applies her 25+ years of consulting with Fortune 100 organizations to inspire strategic planning related to brand experience, content development, product design and messaging. She blends her vibrant storytelling with her ability to sleuth out nuanced insights to impact industry leaders in varied verticals including health and wellness, toys, entertainment, consumer packaged goods and technology.

Key Smarty Pants clients like CVS Health/Aetna, Target, Netflix, Welch’s and PBS Kids rely on Alisha for her consumer savvy and methodological genius. She prides herself on creative methods development that meets consumers ages 3 to 93 where they are. Her cross-lifestage and cross-category expertise fuels her curiosity for exploring the root motivations of consumers and for continuously expanding her deep expertise with matures, moms, kids and tweens.​

Alisha is a growth catalyst for both client business and the Smarty Pants organization. Her internal impact spans Smarty Pants’ business units by providing thought-leadership, strategic guidance and methodological advice. And she has created and produced key thought-leadership initiatives such as our Summit on Boys, The Me, Myself & Identity Project, and Smarty Pants University training series.

Alisha’s depth of experience with youth research has positioned her as an expert in the media. She has been featured on 60 Minutes and Frontline and in articles in publications like the Boston Globe and Advertising Age. She has presented at the Kid Screen Summit, The Market Research Event and at IIEX.​

Experience

Prior to joining Smarty Pants in 2011, Alisha designed and facilitated global research initiatives for Hasbro. While at Hasbro, she also managed the company’s Fun Lab, observing kids and parents at play as they evaluated everything from Candy Land to Nerf blasters. ​

Earlier in her career, Alisha served as the VP of Insights for Alloy Marketing & Promotions in Boston where she led Alloy’s custom research business. During her tenure, she partnered with clients ranging from Playtex Products to Reebok to AT&T Wireless.​

Education

​Alisha earned her bachelor’s degrees in Business Administration and Mass Communication from Boston University. Beyond the classroom, she went on to log more than 7,000 hours of focus group, interview and ethnographic research over her career!

Personal

Alisha is a “boy mom” who loves cheering for her three sons as they compete in lacrosse, basketball, football and track. She is also an active community volunteer who serves on multiple PTO committees and youth sports booster clubs. A loyal Celtics fan, she surprises herself with how much she absorbs about the NBA from her husband and family!

Fun Facts

  • Is very competitive and a terrible sore sport when playing Scrabble ​
  • Never learned not to “talk to strangers.” Will strike up a conversation with anyone she meets. Loves asking random questions of random people.​
  • Tries to stay fit by biking and running – but usually winds up just walking and talking to friends​
  • Would like the USDA to consider chocolate as a primary food group​
  • Gets excited to sink into a good book – with Kristin Hannah books topping her list of faves