Ariel Leconte

Insights Know-It-All

Teaneck, New Jersey

In the spring of 2024, Ariel became an invaluable addition to the Smarty Pants team. With a robust background in qualitative research management, she embodies the role of Insights Know-It-All with finesse.

Ariel designs innovative research plans, moderates across consumer segments, steers project operations and guides strategic implications for Smarty Pants’ flagship CPG, food & beverage, tech and entertainment clients. Her impact leverages the business savvy she cultivated during 10 years of engagement across business sectors.

Ariel’s professional journey has been shaped by a diverse array of work in journalism, educational and youth advocacy, non-profit leadership, and social welfare and public health consulting. These experiences have uniquely positioned her to design empathetic research that considers the nuanced needs of diverse communities.

Experience

In her most recent role, Ariel led global research initiatives at Snapchat, driving revenue growth and fostering a deeper understanding of generations, cultures and communities.

Prior,  Ariel specialized in designing custom research and developing strategic deliverables for industry-leading media clients at MarketCast. 

Her journey has been punctuated by impactful collaborations with renowned brands like Netflix, Time Warner, Paramount and Spotify – experiences that not only refined her skills but also enriched her with invaluable consumer insights.

Education

Ariel holds a B.A. in Journalism and Professional Writing from The College of New Jersey, with minor concentrations in African American Studies & Sociology. She furthered her studies with a Masters of Science in Digital Media Management from the Newhouse School at Syracuse University. During her SU tenure she contributed as a teaching assistant and assisted in developing future graduate studies curriculum.

Personal

Ariel is a New Jersey native who has lived between the east and west coasts. She’s passionate about pop culture, social media trends and kids and teen content. When she’s off the clock you can find her at rowing classes, out for long drives with her dog or trying new foods with her goddaughter. 

Fun Facts

  • A former theater kid who studied music, dance, and acting
  • Loves the color pink! Once scheduled an international trip around the opportunity to purchase shoes in an exclusively licensed shade of pink
  • Her first job after college was working in education with children in foster care
  • As a Jersey girl, she pumped her own gas for the first time at age 24!