Ashley Sutton

Insights Braniac

Houston, TX

Ashley joined the Smarty Pants team in early 2021. Now an Insighs Brainiac, she is an inspiring up-and-comer with a passion for all things market research and a talent for both qualitative and quantitative research. She’s smart, methodical, reliable, affable and naturally curious – the perfect combination to support our top-tier clients.

In her senior analyst role, Ashley supports all facets of primary research – across methods, consumer segments and industries. She particularly enjoys managing complicated project logistics, creating discussion guides and surveys, moderating and designing reports.

Ashley’s impact spans internal teams and business sectors, but she most frequently applies her gifts to Smarty Pants’ retail, toy & game, media, and tech clients.​


Prior to joining the team, Ashley was a research associate for Deloitte & Touche in their Risk and Financial Advisory practice. She worked on qualitative and quantitative projects in the government sector and across major hospitality chains.​

As a graduate researcher, Ashley worked for PayPal, where she authored and programmed brand awareness surveys, collected and analyzed the data, and presented findings and implications to key stakeholders.​


Ashley graduated magna cum laude from Clemson University with a Bachelor of Science in psychology and a minor in business administration. She was a member of the Phi Kappa Phi Honor Society and the recipient of the psychology department’s Award for Academic Excellence. She also tutored student athletes in calculus, statistics, and psychology.​

Ashley went on to obtain a Master of Market Research from the University of Georgia’s Terry College of Business where she received a merit-based graduate student assistantship and tuition waiver.


After completing her graduate degree, the Texas native returned to her roots. She lives in Houston with her husband and Boykin Spaniel, Dolly. Outside of work, she applies her research skills as a volunteer with the Houston Livestock Show & Rodeo doing intercept surveys. ​

Fun Facts

  • Loves all things crafty and usually has at least one cross-stitch, Cricut or sewing project in the works​
  • Is a die-hard Clemson Tigers football fan and spends most Saturdays watching games with fellow Houston area alumni​
  • Has a passion for live music, particularly Texas country music, and attends concerts whenever she can​
  • Thinks she would be a great Jeopardy contestant because she loves knowing random fun facts​