Christian Schmid

Creative Whiz

Johnson City, TN

Mix one part marketing savvy, one part creative genius and one part digital agility and you get Christian Schmid—a pro with certifications ranging from the Google Analytics Academy to the Advanced Study Course for Ethics in Advertising.

An indispensable part of the Smarty Pants team, Christian is an award-winning graphic designer and web developer with a wide range of experience creating professional marketing solutions. His toolkit spans branding & identity development, print design & production, search engine optimization & marketing and social media marketing & management.

Christian works his creative and digital magic on both client deliverables and Smarty Pants brand assets. For Smarty Pants clients, Christian builds custom websites that house interactive reports, creates infographics that summarize key findings, and designs multimedia assets that bring consumer insights to life. His creative wizardry and digital know-how are at the root of many of the company’s project deliverables.

Christian also maintains our company website, designs all tradeshow/event booths and promotional literature, and plays a key role in the development and distribution of Smarty Pants videos and syndicated research. And he supports Smarty Pants social media efforts.


As a key member of his region’s advertising and marketing community, Christian has served as the communications chair, regional director, vice president and president of the American Advertising Federation (AAF) of Northeast TN. He is also a member of the region’s children’s museum marketing committee.

In his past lives, Christian has taught social media strategies as an adjunct college professor and served as an art director for a digital news group.


After graduating summa cum laude from East Tennessee State University with a degree in Digital Media, Christian began his design career as an art director for a trade show exhibits and displays firm, where he was responsible for large-scale and multi-level displays and the production of brand graphics and signage.


Christian lives in Johnson City, TN, with his two teenage sons. He loves to bike, watch scary movies and eat spicy foods.

Fun Facts

  • Once got to crowd surf dressed as a vampire at a Nine Inch Nails concert on Halloween
  • Dreams of one day owning a vintage Porsche 911
  • Collects limited-run screen printed posters, with a stash of over 50 (and no more wall space)
  • Loves that his career choice allows him to listen to whatever music he likes all day, everyday
  • Enjoys vinyl records for the added inconvenience and cost
  • Spits fun facts like a VH1 pop up video