As Business Visionary at Smarty Pants, Christina is focused on designing, executing and analyzing custom research initiatives to inspire actionable and fresh consumer insights for her clients. Her academic pedigree, robust research skills and client experience have helped Christina to guide Fortune 500 businesses in making sense of what it means to be a modern consumer in today’s digital-first, complex world.
With 15+ years of primary and secondary research under her belt, Christina is a seasoned qual-leaning practitioner. Having moderated for most of her career on both the client and agency side, she has personally connected with thousands of consumers from around the globe – via traditional focus groups, in-depth interviews, ethnographies, shop-alongs, panels and online discussions. By collaborating with consumers in their natural environments and through digital capacities that are familiar and engaging to them, Christina consistently demonstrates her gifts for consumer empathy and ethnographic story telling.
Christina’s extensive cross-category experience has given her a unique lens on the business world and the many facets of overall strategy, product development and brand positioning. She is a go-to resource for leading institutions including Google, NBCUniversal, Mondelēz, Gorton’s and Macy’s.
Prior to her 13 years at Smarty Pants, Christina jumpstarted her career as a valued member of Hasbro’s Global Consumer Insights team, where she co-managed the organization’s in-house testing facility.
Christina then made the decision to settle in Boston and take up her next challenge at C Space – an online consumer collaboration agency. There, she spent time consulting with clients to execute robust online consumer community initiatives.
Christina graduated cum laude from Bentley University. She holds a B.S. in Marketing.
Born and raised in Massachusetts, Christina is a proud New Englander and Boston sports fan. She and her husband currently reside outside of Boston.
Outside of work, Christina enjoys spending time traveling and binge-watching the latest shows and movies. She’s an armchair detective and voracious consumer of true crime podcasts and TV series. And she has a knack for recalling even the most unfamiliar celebrity faces in just about any movie or show she watches.
