Clarissa Rivera

Insights Know-It-All

New York, NY

Smarty Pants was thrilled to add Clarissa to its talent roster in early 2022. She’s a quant-savvy researcher who excels at bringing custom and secondary research insights to life through creative and impactful storytelling. As an Insights Know-it-All, she applies her quantitative (and qualitative!) research skills and media experience to primary research for Smarty Pants’ top retail, entertainment and CPG partners. Clients like Google, Warner Bros., Discovery, DeBeers and Ulta Beauty rely on Clarissa to guide their projects.

When she’s not engaging with client work, she’s an AI research taskforce pioneer at Smarty Pants, regularly sharing insights on AI’s transformative role in market research and contributing to discussions on ethical AI use.​

Clarissa traces her obsession for merging data and stories to her younger years. She grew up curiously asking her mom “why,” always peeling the metaphorical onion to uncover root causes and channeling her inner zen by painting narratives of natural landscapes. The culmination of her inquisitive nature and love of conveying anecdotes through art led Clarissa on an academic and professional adventure that perfectly poised her for excellence at Smarty Pants.​

Experience

Clarissa formally honed her research skills as a digital research analyst at Viacom (now Paramount), supporting brands like Spike, MTV and Logo.

She spent the most recent five years at Nickelodeon, first as a senior research analyst and then as a TV research manager. She focused on providing in-depth cross-platform ratings analysis and competitive intelligence to key stakeholders through the creation of thought-provoking, data-driven narratives and presentations. She was also responsible for leading and training a team of researchers that synthesized consumer behaviors and content consumption patterns associated with Nickelodeon, SVOD, digital, OTT platforms and competitive networks. ​

As a “data detective” who shines when presenting synthesized data to non-researchers, Clarissa has been instrumental in driving key decisions related to children and adult brand franchises. For example, Clarissa’s presentation to Spike TV executives ultimately paved the way for “Ink Angels,” a female-skewing spin-off of the hit show “Ink Master.” ​

Education

​Clarissa earned her bachelor’s degree in mass-media communications at the University of North Carolina at Charlotte. The university introduced her to the phrase “Stake Your Claim,” which became more than a brand positioning or motto. It served as a constant reminder for her to pursue her passions and embrace the can-do spirit that permeates the university.​

With a few media internships under her belt, Clarissa went on to obtain a Master of Science in Media Management at The New School in New York City. She received both the Dean and Chancellor scholarships for her merit and diligent work.​

Personal

Raised in the Tar Heel state of North Carolina, Clarissa has traded biscuits for bagels as she currently resides in Queens, New York. When she’s not crunching numbers, her heart is centered on salsa dancing, attempting to recreate her mom’s Puerto Rican cuisine and being a 5-star Airbnb host.​

Fun Facts

  • Moved by author and speaker Brené Brown for her work on vulnerability​
  • Devoted podcast listener who relies on “On Purpose with Jay Shetty”, and “Serial” to get through most days​
  • Is a self-proclaimed minimalist and fascinated by the Blue Zone concept​
  • Officially graduated to a five-step nighttime skincare routine and loves going to bed looking like a glazed donut