Emily Contino

Insights Genius

Phoenix, AZ

Emily is a passionate Insights Genius with impeccable research skills and a zest for bringing insights to life. Powered by 15+ years of research experience across categories and cultures, Emily masterfully creates and executes research to solve any business challenge that comes her way.

Whether qual or quant, in-person or digital, domestic or global, Emily delivers business-building insights derived from agile, innovative methods. From Publix to Greenlight, clients trust her business acumen, field expertise and actionable deliverables.


Emily joined the Smarty Pants team in early 2021 after 12 years at PRS IN VIVO, a behavioral science-based shopper insights firm. Her career at PRS IN VIVO started as an analyst in New Jersey and concluded as a senior director covering Asia Pacific. Along the way, she helped launch offices and run operations in Shanghai, Hong Kong and Singapore.​

In each of her roles at PRS IN VIVO, Emily applied her behavioral and shopper expertise to support brands in the CPG (snacks, dairy and personal care), retail and healthcare/pharma industries. Her work helped to identify levers and touchpoints for improving outcomes for shoppers, consumers and clients. At Smarty Pants, she applies those same talents. ​​

Earlier in her career, Emily interned at International Flavors & Fragrances (IFF), spent time as a high school Spanish teacher and worked as an assistant to the Dean of Students at the University of Texas at El Paso.​


Emily graduated cum laude with a bachelor’s degree in Hispanic Studies from The College of William & Mary in Williamsburg, Virginia. ​

She earned her MBA with specializations in international business and strategic marketing at Arizona State University, where she was also a graduate assistant.


Emily’s curious and adventurous spirit has taken her from the Jersey shore, where she was born and raised, to 10 years spent living and working between Singapore, Shanghai and Hong Kong, to sunny Arizona, which she now calls home. ​

On weekends, you can find Emily adventuring outside with her family, whether hunting for fossils in a local wash, coaching youth soccer or seeking the best vantage point to observe the sunset. When no one is listening, you might also hear her practicing the bagpipes!​

Fun Facts

  • Can’t get enough of word games​ – Scrabble, Wordle, NYT Crossword, etc.
  • Loves off-roading with her family of Jeep enthusiasts ​
  • A wannabe snake wrangler who proudly completed a venom training class in 2023​
  • Eager to debate NYC vs. Boston pizza slice merits anytime, anywhere​