Emily Rowe

Insights Know-It-All

Annapolis, MD

Emily’s passion for research – and curiosity for all things consumer – sparked while she was in college. When she became fascinated by the correlations between consumer behaviors and business strategies, she knew she had found her career path. Since then, she has amassed an impressive research skill set – spanning both quantitative and qualitative methods – and has proven to be an exceptional point person on primary research initiatives. From scoping impactful studies and designing methods, to developing visually powerful deliverables, Emily is an invaluable contributor at every stage of the research lifecycle.​

Emily joined the Smarty Pants team in early 2021 as an Insights Brainiac, bringing with her a wealth of client-side experience and research instinct. Her exceptional project management skills, deep analytic thinking and storytelling acumen earned her a well-deserved promotion to Insights Know-It-All in 2022.

Now, Emily passionately applies her quant and qual skillset to a variety of primary research initiatives for Smarty Pants’ top healthcare, retail and entertainment partners. She excels at creatively capturing insights from diverse consumers across categories. And, even more importantly, she knows how to seamlessly socialize those learnings throughout corporate organizations.​


Emily began her market research career at Johnson & Johnson, where her work spanned sales strategy, trade promotions and shopper insights.

She then joined Kraft Heinz, where her contributions to the brand and innovation teams led her to two promotions and a senior analyst of consumer insights title.

She later parlayed her project management and innovation experience at Kraft Heinz into an associate insights manager role at MillerCoors. There she led countless white space initiatives designed to fuel brand growth.

Most recently, Emily was a senior manager of customer experience at Marriott International, where she developed strong leadership in hospitality research.


Emily is a graduate of Pennsylvania State University where she earned her bachelor’s degree in marketing. In addition to her studies, Emily was highly involved in Penn State’s Dance Marathon event, volunteering her time to raise money for children with pediatric cancer.​


She is based just outside of Annapolis, MD. When not obsessing over consumer behavior, she enjoys organizing and tidying up (yes, she’s a clean freak), reading thriller/suspense novels and spending time outside with her husband, daughter and fun-loving labradoodle.

Fun Facts

  • Was voted ‘Most Likely To Brighten Your Day’ by her high school senior class, an accolade she still lives up to​
  • Doesn’t have much of a sweet tooth but loves to bake. Cookies, anyone?​
  • Lover of all things cozy and quaint ​
  • Shows her competitive side when the board and card games come out ​
  • Enjoys traveling and says her favorite destination so far is Salzburg, Austria​