Jennifer Dixon

Head of Happiness

Johnson City, TN

In 2021, Smarty Pants created a new position to ensure its boutique culture steeped in excellence, happiness and loyalty scaled alongside the business’s growth. Company leaders felt strongly about two things: the role should be dubbed “Head of Happiness” and Jennifer Dixon should be appointed to the position.​

Jennifer has played a key role at Smarty Pants since mid-2017. She began as a Business Analyst tasked with supporting the CFO on all things financial, the COO on business operations, and the President on growth and visibility initiatives. Her position provided her unique access to the company’s vision, processes, and employee culture. Along the way, she consistently improved operations and outcomes and helped Smarty Pants attract and retain stellar talent. ​

Now, as the resident Head of Happiness, Jennifer leads critical functions ranging from benefits management to long-term happiness initiatives. Employee onboarding, training, and wellness fall under her purview, as does amplification of the company’s dynamic culture. ​


Prior to Smarty Pants, Jennifer was the business manager for a successful, private medical practice in Johnson City, TN. During her 12-year tenure, she rose from an entry-level receptionist to a manager responsible for personnel and operations. She played an integral role in streamlining patient and employee procedures and transitioning practice management systems. She also excelled at bridging the gap between clinical and clerical needs, communications, and tasks.​


Jennifer began her education at Florida A&M and completed her degree in mathematics and statistics at East Tennessee State University. She kickstarted her career by serving as an assistant to the Dean of Mathematics, where she developed a passion for analytics and identifying ways to optimize organizations.​


Jennifer is based in Johnson City, TN, where she works from Smarty Pants’ corporate headquarters. She and her husband have three active sons and two grandchildren.  ​

When she’s not in Head of Happiness mode, you can find Jennifer on the sidelines of the basketball court or track or tucked away recording a new episode of her Live Life Called podcast. She is also actively engaged in her community as a board member of Holston Habitat for Humanity and the Johnson City Public Library and as a member of her church’s leadership team.​

Fun Facts

  • Once received a private concert from Kenny G. (when he came to her city for a concert and decided to play just for her before his performance!)
  • One of 20 high school band members to appear on the Today Show, promoting the 1996 Thanksgiving Day Parade she later marched in
  • Has completed numerous 5K races, one half-marathon and is always willing to try new, crazy workouts
  • Fan of all things ESPN! Dedicated to LSU Tiger Football, UNC Tar Heel Basketball and the TN Titans