Jen Ginelli

Insights Brainiac

Philadelphia, PA

Jen has more than 20 years of experience as a primary researcher, strategic planner, marketer and business owner. She is an ambidextrous practitioner of both quant and qual research with a love of emerging online research techniques. Her research skills are complemented by a great consumer insights gut and a keen eye for design that yields stellar end deliverables. ​

As an Insights Brainiac, Jen plays a vital role in the fieldwork, analysis, storytelling and insights application of custom research initiatives. Her work spans Smarty Pants’ top healthcare, toy & game and food & beverage clients—across consumer segments, generations and lifestages. ​


Jen began her impressive market research career at Kantar in Fairfield, CT, where she specialized in advertising testing and brand tracking studies. She moved on to New York City-based research firm Newman-Stein, adding custom research as well as concept and product testing to her methods repertoire. Her supplier side roles afforded her cross-category experience in retail, beverage, financial services, CPG, personal care, pharmaceuticals and more. ​

Jen transitioned to the advertising agency side of research when she joined BBDO Worldwide. There, she expanded her creative testing and marketing skills as she studied consumer trends and honed her campaign messaging savvy. Jen ultimately became SVP Strategic Planner at Bates Worldwide where she inspired brand strategy and creative work with consumer insights gleaned from traditional and non-traditional methods.​

For the four years preceding Smarty Pants, Jen led her own marketing consultancy, jc nimble. From brand identity development to content creation for cross-platform marketing, Jen guided small businesses on how best to position, communicate and engage with target consumers. ​


Jen’s passion for connecting with people sparked while she was in college. She graduated cum laude with dual degrees in Advertising and Anthropology from the Newhouse School of Public Communications at Syracuse University. (She didn’t make it past the letter A as she scoured the course catalog in search of her calling.)

As a lifelong learner, Jen went on to earn certifications in digital marketing, Google Ads and writing for children.

Building on her certification in full-stack web development from the University of Pennsylvania, Jen also earned credentials in data analytics.​


Jen is based outside of Philadelphia in Malvern, Pennsylvania. When not uncovering insights, she’s busy collecting vintage ad art, learning the ukele, following the latest Marvel and Star Wars offerings and taking a good nap.​

Fun Facts

  • Powermom of four awesome kids — two making their mark at University of Pittsburgh and Syracuse University​
  • Talent manager for 9 consecutive Sugartown Elementary Talent Shows – magic is a specialty​
  • A Woman’s Day/Scholastic Book Club Children’s Book Contest Finalist​
  • Loves movies and was an extra in local film, Hayride to Hell​
  • Dreams of hiking the Appalachian trail – settling for hiking sections in 5 different states so far​