Josie Johnson

Analytics Ace

Chicago, IL

Josie is the epitome of a smarty pants. She is an accomplished leader with 15 years of experience in strategic insights roles, including over 12 years designing, executing and analyzing market research initiatives. She is the rare combination of numbers nerd and visual storyteller, both meticulous research practitioner and strategic consultant.​

As an Analytics Ace at Smarty Pants, Josie is responsible for conceiving and overseeing quantitative and mixed-method research for many of Smarty Pants’ top entertainment, media and technology clients. Her methodological expertise includes segmentation studies, conjoint analysis, ad and concept testing, A&Us, brand trackers and more. In addition to leading her own clients, Josie plays an integral role across the organization in advising, training and assisting other quantitative project leaders with advanced analytical techniques to help uncover data-driven, actionable insights to inform business strategies – and importantly, communicate them in an easily digestible and impactful way.​

Josie also co-leads one of Smarty Pants’ four business units. Along with her qualitative-leaning partner, the duo ensure their team’s clients and employees are smart, happy and flourishing.


Josie joined the organization in early 2019. Prior to Smarty Pants, she held the position of associate director of quantitative research at Kelton (now part of Material+). She spent three years (and two promotions) leading custom quantitative research initiatives for entertainment, food & beverage, travel and technology giants.

Josie previously served as a brand strategy analyst at Leo Burnett in Chicago. During her tenure at the agency, she specialized in CRM strategy, database and digital analytics, and campaign planning and measurement.

Josie began her research career at a litigation consulting firm designing, managing and analyzing mock trials and focus groups.


​​Josie graduated summa cum laude with a bachelor’s degree in psychology from Colgate University, receiving both high honors in psychology and high distinction in the liberal arts core curriculum.

Leaving no doubts that she’s an overachiever, Josie was a member of Phi Beta Kappa honor society and co-captain of her Division 1 soccer team at Colgate. Her soccer skills led her to be named to ESPN The Magazine’s Academic All-District First Team. She was also on the Colgate Academic Honor Roll and Patriot League Academic Honor Roll every year.​​


Born and raised in the Windy City, Josie and her husband recently moved back to Chicago after enjoying several years in Los Angeles.​ They are the doting parents of a beautiful baby girl.

Fun Facts

  • Is a thrill seeker who has been sky diving in Australia, hang gliding in Brazil, bungee jumping in New Zealand (thrice), gorilla tracking in Uganda and jumping off waterfalls in Fiji​
  • Has run (and placed in) one marathon and several half marathons​
  • Is a wine tasting enthusiast who holds a WSET (Wine & Spirit Education Trust) intermediate certification​
  • Is the only (and proud) Swedish member of the ISDA (Italian Sons and Daughters of America)​