Ken Clark

Insights Guru

Raleigh, NC

Ken holds the esteemed title of Insights Guru, a badge he wears proudly. He has over 25 years of domestic and international research experience across a broad range of industries including food and beverages, toys, games, entertainment, tech, spirits and retail. At Smarty Pants, he is especially honored to have partnered with industry leaders like PepsiCo, Tropicana Brands Group, Barilla, Spin Master, Microsoft and Target. ​

With extensive experience across all research approaches (quantitative, qualitative and mixed method), Ken remains a numbers nerd at heart who has a knack for seeing – and sharing – the humanity in numbers, connecting the dots in meaningful ways to bring consumer stories to life for his clients. ​

While externally, Ken thrives on helping clients make smart decisions that move their business forward, within Smarty Pants he is renowned for his coaching and mentoring skills. He takes special pride in growing talent and seeing his mentees shine.​


Before joining Smarty Pants in 2018, Ken spent five years as vice president at Decision Analyst in TX, where he honed his product development research chops.

Ken began his career at Millward Brown (now Kantar) in Connecticut, where he spent 16 years working his way up to vice president by leading long-term client relationships and providing communication optimization guidance.​


Ken holds a BS in Business Communication from Southern Connecticut State University with a minor in psychology.​


Born and raised in Connecticut, Ken now lives in the suburbs of Raleigh, North Carolina, with his wife, two daughters and two miniature schnauzer rescues.​​

Fun Facts

  • Is a musician who has written, recorded and published original music as an independent artist – as well as for TV ads and promotional videos​
  • Is a Marvel fan since childhood, who twice met his childhood hero Stan Lee, the creator of his favorite superhero Spider-Man (among so many others)​
  • Is a lifelong Dallas Cowboys fan, sticking with them through the good and bad ​
  • Lives for his two teenage daughters, taking every opportunity to spend time with them (listening to or playing music together, coaching them on soccer skills, losing horribly to them in card/board games, etc.).