Liz Dibley

Insights Brainiac

Chicago, IL

As an Insights Brainiac, Liz leverages her innate curiosity, academic training and market research experience to support qualitative, quantitative, and mixed-method studies from inception to completion. She most frequently applies her passions and talents to work with Smarty Pants clients in the retail, toy, and CPG industries.​


On her way to Smarty Pants, Liz spent four years deepening her research and client management skills at Chicago-based C+R Research. Her position as a senior analyst focused on custom youth and family market research projects and the firm’s syndicated YouthBeat product. During her tenure, she also gained greater exposure to market research techniques—from segmentation to concept tests to qualitative online communities.​

As she completed her degrees, Liz also held positions as a systems coordinator for Boston College’s nonprofit City Connects program, a research contractor for Teenlife Media, and a kindergarten readiness teacher in Indiana. She is a hands-on smarty pants through and through.​


Liz is a summa cum laude graduate with honors college distinction from Valparaiso University in Indiana, where she double majored in Psychology and Sociology with a concentration in Criminology. (In case that weren’t enough, she also minored in Studio Art.) She contributed to research on addictions and spirituality and was introduced to structural equation modeling. It was at “Valpo” where she caught the “research bug.”​

Liz went on to earn a master’s degree in Applied Developmental and Educational Psychology from Boston College, where she studied theories of human development and expanded her research acumen. She also obtained graduate certificates in Positive Youth Development and Data Analytics while at BC.​

During her undergraduate and graduate studies, Liz tapped her criminology background while researching juvenile risk assessment tools, psychology and law pedagogy, caregiver disruption in juvenile risk and recidivism, and youth exposure to violence. Additionally, she acted as a research assistant for the publication of a textbook on juvenile delinquency and an article on trauma assessment in juvenile justice. Producing academic writing and presenting her work at conferences were great ways to hone the science and art of communicating complicated findings in writing and verbally.​​


Liz now lives in Chicago, not far from where she grew up in Indiana. She enjoys running along the Lake Michigan shore, visiting local breweries and reading for her two book clubs.​ She also likes to “Liz it” in the kitchen and throw together dinner without following recipes​

Fun Facts

  • Is a plant enthusiast with over 30 varieties in her home​
  • Once helped her trivia team during a national Geek Bowl contest by correctly answering all the questions about children’s books​
  • Enjoys London Fog Tea Lattes at her favorite coffee shop​
  • Has run along the ocean on both U.S. coasts​
  • Will always join you for a live sporting event!​