Megan Bowling

Insights Brainiac

Akron, OH

Smarty Pants was proud to add Megan to its growing talent roster as an Insights Whiz in early 2022. She joined the organization with a strong academic foundation, eight years of supplier-side research experience, and a reputation as a smart, inquisitive, detail-oriented producer. ​Less than two years later, she was promoted.

As an Insights Brainiac, Megan flexes her quantitative research muscles for Smarty Pants’ most esteemed client partners in the healthcare, insurance, gaming, entertainment and retail sectors. Her cross-category skills play a key role in supporting both quantitative and qualitative research initiatives. She is experienced in managing timelines, developing surveys, monitoring fielding, data analysis and creating insightful reports.

Additionally, Megan has served on the Culture & Wellbeing and the Creative committees at Smarty Pants. She and her colleagues strive to strengthen the culture of Smarty Pants, ensure everyone who works here is happy, healthy, balanced and appropriately challenged, and elevate the creative impact of everything we deliver. ​

Experience

​Megan began her market research career as an intern at Action Based Research in Bath, OH. She assisted in all facets of quantitative research, including quality control, programming, field management and reporting.

Megan then became a market research analyst at the firm, working for five more years as part of the small but mighty team responsible for multiple, concurrent projects across industries and consumer demographics. Her charge included survey design and testing, sample oversight, data analysis and visualization. She rounded out her capabilities by assisting qualitative researchers with screeners, guides, scheduling and reports for IHUT, focus group and IDI-based initiatives. ​

Education

Megan is a summa cum laude graduate of Cleveland State University, where she earned both a B.A. in Psychology and a Master of Arts in Consumer-Industrial Research in Psychology.

Personal

Megan is an Ohio native who lives outside of Akron. When she’s not busy crunching numbers or piecing together a consumer puzzle, you can find her hiking, watching Bravo or with her husband on a local tennis court (rain, snow or shine!).​

Fun Facts

  • Loves lifestage photography and can be found snapping shots of babies and families​
  • Her dad, husband, father-in-law and grandfather-in-law are all named Tom​
  • Loves tennis so much she was proposed to on a tennis court with a tennis ball!​
  • Taught her family dog to howl “I love youuuuu”​
  • Once worked in a natural disaster simulation​