Meredith Franck

Chief of Talent & Development

New York, NY

Meredith is an accomplished advertising and marketing veteran with over 30 years of experience managing packaged goods, food and beverage, apparel, entertainment and personal care business. She’s an innovative thinker and classically trained strategic marketer with a passion for uncovering new ways of growing brands and businesses.​

Meredith joined Smarty Pants in 2008 as the resident Marketing Marvel. In this role, she flexed her impressive ability to manage strategic, creative and operational processes – and typically the marriage of all three. She served as a consultant to Smarty Pants’ internal teams and helped drive groundbreaking work for client partners.​​

In 2010, Meredith’s business and talent development skills landed her in the position of COO, where she oversaw daily operations, organizational growth and best-in-class service of Smarty Pants clients. As COO, Meredith managed Smarty Pants’ evolution from a boutique firm of 10 to thriving mid-size shop of more than 60.

During her COO tenure, we recognized Meredith’s gift for finding and growing amazing talent. In 2024, she assume the role of the company’s Chief Talent & Development Officer. As our first CTDO, Meredith leads recruiting and hiring efforts to ensure only the best of the best call Smarty Pants their professional home. She also plays a key role in onboarding, developing and training Smarty Pants’ exceptional talent roster.  ​​Smarty Pants University (formal training) and employee Brain Food (individualized professional development) fall under Meredith’s purview as well.

Experience

Prior to Smarty Pants, Meredith served as Group Director at JWT on the Listerine brand. She helped J&J launch their kids’ oral care line and the teen and adult-targeted whitening franchise.

She began her career as an account manager at Grey Global Group in NYC overseeing Kraft Foods and several Procter & Gamble brands, including Pringles, Pantene and Cover Girl.​

Education

Meredith holds a BBA with a major concentration in Marketing and a minor in Sports Management from George Washington University.

Personal

Meredith lives in Westchester County, NY, with her husband and two teenage daughters, but she tells people she lives in NYC, because she can’t accept that she’s now a grown-up who lives in the ’burbs.​

Fun Facts

  • Has become an avid Swiftie and spends much of her free time making friendship bracelets
  • Recently fulfilled her lifelong dream of having a racoon playdate (and has the pictures to prove it)
  • Has daily multigenerational family Wordle and Connections contests
  • Has completed nine marathons, including NYC, Chicago, Paris and New Zealand (but has swapped out running shoes for cycling shoes)
  • Is a proud member of the Peloton cult and has completed 2,000 rides