Molly takes immense pride in her role as Group Mastermind. Beyond the playful moniker lies a seasoned professional with 25 years of market research expertise.
Fueled by an innate curiosity about what drives people, coupled with her passion for data and science, Molly seamlessly blends her skills to be a formidable force in the field. While well-versed across many methodologies, she particularly revels in the realm of quantitative research, a passion that can be traced back to her childhood love for Family Feud!
Molly co-leads a business unit of researchers focused on answering client’s critical business questions. From spearheading kid-targeted new product development to assessing market demand among adult shoppers, Molly’s focus remains unwavering on client priorities—actionability, efficiency, and quality. Her current client roster is focused on retail, healthcare, toys & games and finance.
Before joining Smarty Pants, Molly served as Associate Vice President, Strategy & Accounts at SimpsonScarborough, leveraging her expertise to help colleges, universities, and K-12 institutions achieve marketing goals in recruitment, retention, and fundraising.
Her journey also includes time at Kantar Health, conducting global research for giants like Pfizer and Bausch & Lomb; Community Analytics, where she focused on social analytics and influence models; and WBA Research, where she mastered the art of successful project management.
Molly began her career in the research department at Court TV, analyzing Nielsen and MRI-Simmons data to support company-wide initiatives and advertising sales.
Molly earned her Bachelor of Arts in psychobiology from Wellesley College.
In true Smarty Pants fashion, she went on to receive Principles of Market Research and Principles of Mobile Market Research certifications from The University of Georgia Center for Continuing Education. She has also completed The Executive Technique program which helps leaders refine their communications skills.
Born and raised in Maryland, Molly lives with her family just outside of Baltimore. She loves to bake and is excited about her new top-secret chocolate chip cookie recipe. She has also recently incorporated pickleball and mahjong into her extracurricular pursuits. She’s proud to be raising two strong, independent thinkers, each of whom is not be afraid to be a smarty pants!
