Nadia is a passionate quantitative storyteller who believes numbers can change the world! She excels at research design, quantitative fieldwork and advanced data analysis. Whether masterminding a longitudinal brand tracker, running an innovative customer journey mapping initiative, or leading a conjoint analysis to optimize product features, Nadia’s got it. MaxDiff? Check. Regression? Check. Cluster analysis or TURF? Check.
Nadia joined Smarty Pants in late 2021 as an Insights Whiz. After a hiatus to pursue an advanced degree at the University of Georgia, she rejoined the team in 2025 as a Curiosity Consultant. We were thrilled to welcome her – and her expanded talents – back to the organization.
As a Curiosity Consultant, Nadia spends her days managing quantitative processes to ensure both exceptional quality and delivery of masterful insights. Under her guidance, projects are guaranteed to be well-designed, impeccably executed, and business changing – not to mention, always on-time and on-budget.
Nadia currently supports key entertainment and toy brands, but her client partnership experience spans corporate sectors as well as educational institutions and government agencies.
Prior to Smarty Pants, Nadia’s research included work for government agencies like the IRS, National Park Service, and the Office of the Comptroller of the Currency. She also partnered with educational institutions to assist private K-12 schools successfully implement Diversity, Equity, and Inclusion (DEI) programs and improve their academics, teaching staff and athletic programs.
Nadia holds a B.A. in Economics with honors from UC Santa Cruz, where she also earned minors in both Statistics and Latin American Studies.
Nadia returned to school in 2025 to pursue a Master of Marketing Research from the University of Georgia, a STEM-designated program regarded as the standard of comparison for marketing research degrees. In true Smarty Pants fashion, she was named the Student of the Year and received the Stewardship Award. She also earned the Academic Excellence Award and a year-long assistantship, both exclusively granted to the highest performing students. Did someone say Brainiac?
In her free time, you can find Nadia exploring places to eat and drink boba around the San Francisco bay area. She’s not only consumer curious; she’s epicurious. 😊
She also loves world travel. (Her two favorite places are Mexico City and Paris.)
On her lazier days, Nadia enjoys reading and watching TV with her husband and two cats named Zuko and Azula.
