Paige Davis

Insights Whiz

Raleigh, NC

Paige has been a self-proclaimed fangirl of Smarty Pants since 2015, when our company president guest lectured at her college marketing class. She knew then that market research was her calling and Smarty Pants was where she wanted to apply her gifts. She joined the organization in the spring of 2021.

Paige brought to Smarty Pants her love of analyzing peoples’ mindsets and behaviors and a penchant for constructing impactful stories driven by data and human insight. She also has a great design eye and social media savvy that are second to none. She understands what makes contemporary consumers tick — particularly when it comes to tech, entertainment, retail and social issues.​

As an Insights Whiz, Paige serves a key support role on qualitative research initiatives across categories and consumer segments. Her responsibilities include everything from recruit management to topline reporting to eye-catching presentation development.​ She also moderates digital diaries and in-depth interviews and loves in-person focus groups and ethnographies.

The development of next level deliverables is a core strength for Paige. She’s a genius at creating multi-media presentations and compelling Insights Documentaries.

experience

Paige began her career as an Associate Social Specialist at BUNTIN, a leading advertising agency in Nashville, TN. There, she extracted media analytics and developed social media strategies to drive the marketing success of companies like packaging giant Huhtamaki North America, restoration specialists SERVPRO, and the Kentucky Lottery.​

‍​education

Paige is a graduate of East Tennessee State University who holds both a bachelor’s degree in Media and Communication and a master’s degree in Brand and Media Strategy. In true Smarty Pants fashion, she completed both degrees with a 3.9 GPA! Additionally, she studied International Branding and Global Communications during a semester in Paris. Ooh là là.​

‍​personal

Paige currently resides in Raleigh, NC, where you can find her discovering local breweries and live music. Well, when she isn’t binge-watching the hottest new reality TV series, that is.​

Fun Facts

  • Loves to travel and has been to eight countries​
  • “Kitty mom” to two cats – Hendrix and Zeppelin​
  • Can quote every line of the movie “Grease”​
  • Went to college on a full scholarship for singing​
  • Equally loves true crime documentaries and reality TV