Perrin joined Smarty Pants in 2026 as our in-house Brand Marketing Whiz, quickly becoming an integral part of our illustrious team. She’s a true marketing and communications smarty pants with experience in public relations, social media strategy, content creation, graphic design and event marketing. Her passion for helping brands tell compelling stories and connect with audiences through thoughtful, engaging marketing tactics and communication is palpable. And we’re here for it!
Perrin’s role entails bringing the Smarty Pants brand to life across channels. From designing social content and branded materials to email campaigns and event collateral, she helps ensure a consistent and impactful brand presence across touchpoints.
Perrin has a background that blends communications, marketing and content creation. She previously supported Padel 22, a padel sport consultancy, in a public relations and marketing role focused on internal brand execution. She led the video editing, graphic design and social content to help bring the new padel world to life.
Perrin also played a hands-on role in planning and delivering events for the sub-brand Property+Padel, helping create experiences that felt welcoming and intentional within a global networking setting.
Perrin graduated magna cum laude from Syracuse University with a degree in public relations from the Newhouse School of Public Communications and a minor in marketing from the Martin J. Whitman School of Management.
Outside the classroom, Perrin stayed just as busy. She served as co-president of the SU chapter of the Public Relations Student Society of America, receiving the William P. Ehling Award that recognizes the most outstanding graduating senior member of the PRSSA. She also she managed social media for Baked culinary magazine, one of the university’s flagship publications, and was an active member of Delta Gamma sorority.
Perrin proudly calls the Green Mountains of Southern Vermont home, embracing the region’s outdoor lifestyle through running, gardening, hiking, sailing and boating on Lake Champlain. She’s also an avid baker and amateur chef who loves spending time with friends and family.
