Suzanne Snapp

Insights Guru

Indianapolis, IN

Suzanne is an industry guru with over 25 years of domestic and international marketing experience across the public and private sectors. Her diverse experience with both B2B and B2C clients spans industries including entertainment, toys, healthcare, pharmaceutical, technology, communications and consumer goods.

As one of Smarty Pants’ director level Insights Gurus, Suzanne leads client relationships, creates and executes complex research programs, and uses consumer insight to drive business impact. She is equally as adept at conceiving innovative initiatives as she is bringing them to life and ensuring they drive client success.

While she guides clients on all research methods, her forte is quantitative research. She is a self-proclaimed numbers geek who specializes in developing data-driven stories about consumers, brands, and opportunities. She applies her quant savvy to advanced analytics as well as internal training that helps elevate Smarty Pants quant practices.

Suzanne also excels at bringing forth the story behind the numbers. She’s particularly thoughtful about showcasing data in a way that is easy for stakeholders to digest.


Before joining Smarty Pants in 2017, Suzanne served as a director at Ipsos Loyalty (formerly Synovate/Symmetrics). During her 14-year tenure, she specialized in creating structure around the most complex projects. She remains a stickler for details, order, and efficient processes that drive research success. ​

Suzanne began her career as a marketing associate for a client-side medical firm. In this role, she developed organizational marketing strategies and grew her creative skillset. ​


Born and raised in central Indiana, Suzanne is a proud Boilermaker. She graduated from Purdue University with a Bachelor of Science in management and marketing. ​


Suzanne lives outside of Indianapolis with her husband and two sons… and a few animals.​ She enjoys training her dog and competing in obedience, agility and FastCAT trials as well as supporting those newer to the sport. She dreams of one day being invited to compete at Westminster​.

Fun Facts

  • Finally added a girl to her all-male household with the addition of a sassy female Australian Cattle Dog​
  • Has willingly gone inside an enclosure with a pack of wolves​
  • Was pleasantly surprised to be recognized by her city for “acts of kindness” (after being nominated anonymously)
  • Is a Broadway fan living in the Midwest who keeps an eye out for shows on tour​