Terry Cudmore

Insights Genius

Boston, MA

Smarty Pants was thrilled to add Terry to its talent roster in 2024. An 18-year veteran of the insights “game,” Terry serves as an Insights Genius responsible for running several of the company’s healthcare and video game clients. He’s a passionate insights professional who takes great pride in championing the consumer and bringing their voice to clients to influence strategy.

Terry likes to view research objectives as puzzles and utilizes both qualitative and quantitative methodologies to uncover ingenious solutions. His deep curiosity, dynamic personality and love of conversations has allowed him to develop strong moderation skills with groups and individuals.


Terry was most recently an Associate VP of Qualitative Insights at LA-based Material+. There he utilized insights, analytics and strategy to maximize customer lifetime value for lifestyle, CPG, durables, healthcare and technology clients.

Prior, he spent more than 11 years at C Space rising from consultant to director. He served as an overarching strategic account lead utilizing qualitative and quantitative methodologies to deliver insights that drove client growth and innovation pipelines.

Terry began his research career in television as an analyst for both CBS and FX networks where he developed communication strategies and guided media buying.


Terry is a graduate of Syracuse University, where he earned his Bachelor of Science in Broadcast Journalism. In true Smarty Pants fashion, he wanted to diversify his learning focus and minored in European History.


Terry was born and raised on the north shore of Massachusetts and still lives in the area with his wife and two kids. He is a big sports fan and enjoys watching a movie or show to unwind at the end of the day. Terry also loves doing all things “Dad,” like making mac and cheese, fixing toys and playing video games with his kids.

Fun Facts

  • Absolutely obsessed with Walt Disney World and can talk for hours about its past, present and future
  • Believes he could have been a really great drummer or volleyball player, if only he’d started when he was a kid
  • Busy trying to read more books every year with the big goal of getting to 50 in one year by 2030
  • Only competitive when it comes to movie trivia
  • Loves to cook unique grilled cheeses like jalapeno popper or crab rangoon