Smarty Pants is proud to announce the promotion of Samantha “Sam” Davis to manager-level “Insights Know-It-All.” The advancement recognizes Davis’ exponential growth as a primary researcher and business leader who now guides several Smarty Pants’ key client partnerships spanning healthcare, tech, food & beverage, and toy & game.
Known for great consumer instincts and passion for business impact, Davis has emerged as a dynamic project leader and intuitive UX moderator who delights consumers and clients behind and in front of the glass. She is a natural-born storyteller with tenured marketing savvy. She understands consumer behaviors, cross-category communication strategies and cross-platform marketing methods, and effortlessly navigates brand strategy, positioning and product development to help clients achieve business objectives.
Davis got her professional start as a public relations coordinator at Regal Entertainment Group. She went on to serve on the corporate communications team at Eastman Chemical – a TN-based Fortune 500 company – before making a move to a digital marketing firm where she led business development and content marketing strategy. Prior to joining Smarty Pants in 2022, Davis was a brand executive at Creative Energy, Ad Age’s Small Agency of the Year, where she led multiple client teams across foodservice, tourism, healthcare and manufacturing sectors.
Commenting on Davis’ promotion, Insights Sage and business unit leader Anne Knight comments, “When Sam joined Smarty Pants two years ago, she brought with her deep experience in marketing and brand strategy. Now, she has refined her skills as a research practitioner and is a true powerhouse at coupling insights with meaningful impact for our client partners.”
Davis holds a Bachelor of Science from the University of Tennessee’s College of Communication. She remains a member of the University’s Alumni Advisory Council for the Haslam College of Business marketing program, providing curriculum consultation and professional coaching and mentorship to undergraduates pursuing marketing and research careers.
Davis is based in Johnson City, Tennessee.
About Smarty Pants:
Smarty Pants, LLC (smartypantsinsights.com) is a woman and minority-owned market research consultancy on a mission to illuminate the business world with brilliant insights, inspiring stories and ingenious solutions. The agency leads foundational, evaluative and tracking research in more than 50 countries and guides product innovation, brand positioning and marketing strategy across industries and consumer segments.
# # #
