Smarty Pants Research and Consulting Firm Adds Parsa Taheri

May 24, 2024

HOUSTON, TX – Smarty Pants Market Research and Consulting Firm proudly announces the addition of Parsa Taheri as their newest “Insights Whiz.” Taheri brings invaluable expertise to the agency, bolstering support for its esteemed toy & game, entertainment, and technology clients. With a wealth of experience in both quantitative and qualitative research methodologies, Taheri boasts over seven years of hands-on human research experience and more than five years of data-intensive analysis.

Taheri is an alumna of Columbia University, graduating with Cum Laude Honors. During her tenure, she pursued a major in Psychology and a minor in Women, Gender, and Sexuality studies.

After obtaining her bachelor’s degree, Parsa embarked on her research journey as an AP-QUEST summer intern at New York University, delving into the evaluation of a narrative-based education initiative targeting language and literacy skills in Hispanic preschools. Shifting gears, she transitioned to clinical research at a Minneapolis hospital’s research institute, contributing to participant recruitment, data collection, and management for a longitudinal study on maternal cognition. Subsequently, Parsa secured a spot in the Minnesota Inclusive Neuroscience Development Scholarship (MINDS) program at the University of Minnesota. Here, she not only received mentorship for graduate program admission but also obtained a funded research assistantship to explore adolescent health trajectories.

Her academic prowess earned her a fully funded research-intensive master’s degree from the University of Houston in Experimental Psychology, where she achieved a 4.00 GPA and demonstrated exceptional proficiency in statistics and quantitative research. At UH, she served as a research analyst for both the Developing Systems Laboratory and the Laboratory of Early Experiences and Development, spearheading independent projects that investigated the influence of various experiences and systems on young children’s behavior.

On Taheri’s hire, Smarty Pants Quant Savant Dr. Michelle Poris comments, “We are excited to add Parsa to our growing team.  Her graduate psychology training, advanced quantitative modeling skills, and qualitative background have helped her hit the ground running and make an immediate impact for our clients.”

Taheri is based in Houston, Texas.