Smarty Pants is proud to announce the promotion of Jordan Powers, Ph.D., to manager-level “Insights Know-It-All.” The advancement is a reflection of Powers’ deep understanding of consumer behavior, strategic acumen and independent project leadership.
A qualitative research expert by trade, Powers now leads mixed-method initiatives across a wide range of industries and lifestages. She is a critical component of the Smarty Pants’ primary research machine, guiding Fortune 100 clients in tech and food & beverage with a combination of stellar organizational skills, an impressive eye for detail, and a consistent pursuit of excellence to ensure projects are flawlessly executed and yield business impact.
Insights Genius Alyssa Wright comments, “We are thrilled to announce Jordan’s promotion this week. Her growth has been inspiring. Her contributions to Smarty Pants and our clients’ businesses continue to impress us and everyone who has the honor of working with her.”
Powers began her career at Smarty Pants in late 2020. Before her transition to market research, she spent two years remotely teaching English as a second language to Chinese students for edtech platform, QKids. Prior, she held positions in retail, banking and sales.
Powers earned her Ph.D. in communication from Regent University. As a graduate student, she served as an adjunct professor of public speaking and communications courses and honed her content creation and storytelling skills as a writer for an interdisciplinary educational magazine. She conducted quantitative and qualitative research on topics ranging from celebrity influence on product worth, to the role gender and race play in fandom, to the latent political messages in memes and had the honor of presenting her research at the Southern States Communication Association and the National Communication Association.
Powers also holds a bachelor’s degree in communications from the University of Virginia’s College at Wise and a Master of Arts in professional communication from East Tennessee State University.
Powers is based outside of Charlotte, North Carolina.
About Smarty Pants:
Smarty Pants, LLC (smartypantsinsights.com) is a woman and minority-owned market research consultancy on a mission to illuminate the business world with brilliant insights, inspiring stories and ingenious solutions. The agency leads foundational, evaluative and tracking research in more than 50 countries and guides product innovation, brand positioning and marketing strategy across industries and consumer segments.
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